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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly

• The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
• Robert W. Bly
• Page: 432
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781429900157
• Publisher: Holt, Henry & Company, Inc.

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

eBooks free download fb2 The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly 9781429900157 (English Edition) iBook ePub MOBI

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more ...

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